As posted earlier, the Second + PCH development team has ramped up efforts to generate support in advance of the soon-to-be-released Environmental Impact Report (EIR). I believe that, in principle, the Second + PCH people have it exactly right: you need to make your voice heard. You need to speak out.

I just find their timing curious. Ultimately, the Second + PCH development team is asking you to support the project before you know how it will impact southeast Long Beach. And I think that is a patently bad idea.


  1. Laura
    April 5, 2010 at 2:20 pm

    Thanks Heather. Your advice is correct but lobbyist Carl Kemp–who works with the developers- is very savvy concerning the city–and has started one of the biggest
    PR campaigns for this project I’ve ever witnessed.

    • April 6, 2010 at 7:40 am

      Agreed, tis an impressively slick campaign. It is unfortunate it so overtly discourages any sort of critical thinking.

      • Marshall
        April 7, 2010 at 8:43 pm

        By your logic, shouldn’t this also apply to those that oppose the project because of “impacts” without having the EIR done first? Marchese is publicly against the project because of the impacts, and publicly says so at every opportunity (and has sent campaign mail publicizing such). Art Levine does the same. To take your point at face value, shouldn’t you castigate these public figures as well?

  2. Henry
    April 5, 2010 at 9:37 pm

    Ms. Altman is right but we all know what 2nd and PCH is going to look like if you’ve been to all their presentations. You don’t have to wait.
    And now we have 3 candidates for 3rd district council.

    Gary Delong: This project would never have gone forward without his approval I know that. Other districts have stopped projects right in their tracks if the Council person was opposed.

    Terry Jensen: Former developer and on board of RDA. He hasn’t a clue about
    the 3rd district or SEADIP.

    Tom Marchese: Understands the zoning of SEADIP, and preserving the village atmosphere of east long Beach.

    Second and PCH will have an impact on our life style FOREVER and set a precedent for future high-rises. Don’t be dumb. Vote for someone who believes as we do.

  3. Chuck M
    April 5, 2010 at 10:24 pm

    Agree with Henry. We can talk and talk. But the bottom line it’s all up to the 3rd district Councilman. Which is not a good omen.

  4. John B. Greet
    April 6, 2010 at 7:16 am

    Develop an opinion informed by the actual facts rather than based primarily upon feeling? Do some research and learn the specifics of a matter before supporting or voting on it? I don’t know, Heather, this sounds a little too much like making sense. This sounds a little too close to asking people to take more responsibility for their government and the decisions made througgh government. I’m not sure how this is going to go over among many here in Long Beach; land of the knee-jerk and home of the erroneous assumption. Keep us posted? : )

  5. April 6, 2010 at 8:24 am

    “Land of the Knee-Jerk and Home of the Erroneous Assumption.” Sounds like the new closing lines to the National Anthem.

    • John B. Greet
      April 6, 2010 at 4:04 pm

      From your lips to Francis Scott Key’s ears, good sir! Perhaps he’d appreciate the suggestion, especially after all of the “In God We Trust” silliness.

  6. name
    April 6, 2010 at 12:00 pm

    In a one-on-one conversation with Mr. DeLong, he stated that he would support whatever 2/3 of the people want him to support. This letter-writing campaign sounds like he said the same thing to the developer. Sooo… letters against to DeLong would seem to be important. I do find it strange that he “goes by the numbers” instead of educating himself and communicating with the community. Oh wait, that would be something a City Council member would do, right? I think he’s just sitting on his hands– not exactly leadership and not what we want in a council member.

  7. April 6, 2010 at 11:25 pm

    Asking people to support a “project” before the EIR release telling us what the impact really is-it’s like asking us to drink the kool-aid. Just reading the intial study alone should make one suspicious of this whole project. Read it here: http://www.lbds.info/civica/filebank/blobdload.asp?BlobID=3103
    This side of Long Beach is not meant for dense high rise developments and the project cannot be mitigated. Not that some improvement of some kind wouldn’t be nice. But it needs to be the right improvement for the area and the follow the zoning. Think about it Long Beach, if you want to improve your home doesn’t the city give you plenty of grief about it, even when it is just some simple little home improvement? So why should their rich developer friends get any special treatment? They need to obey zoning/ordinances just like everyone else, no exceptions! Don’t make up your mind in support of this “project” until you know everything about it first.

  8. Lee G
    April 7, 2010 at 5:29 am

    It is great to be against something but what is the alternative? The email I received talked about the EIR and the importance of reading it.

  9. Chuck M
    April 7, 2010 at 9:26 am

    To Name–
    Where is Delong finding these 2/3 of the people? From Carl Kemp’s list?
    His “wait and see” is only a pose, so suspect and so typical of DeLong. He used these same words regarding Home Depot, right up to the appeal. In 2006, the Council was presented with nearly 6000 petition signatures opposing Home Depot. Ignoring these Delong said, (and also reiterated at the Rogers debate) that he had heard from other constituents that supported HD. Proof? Of course not. We had signatures-he had nothing. A month later he organized his secret SEADIP Committee committed to higher buildings and more density in east Long Beach.
    And then there there was the land Swap…
    If you think DeLong has not taken a position on 2nd and PCH–dream on!

  10. Do not like 2nd+PCH project
    April 11, 2010 at 9:07 pm

    Do you feel the same way? Join the Facebook group:
    Second+PCH, Citizens Against the Catastrophe


  1. June 8, 2010 at 7:29 pm

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